Monthly Archives: January 2012

Intern Journal #2

Into week number 3 with my internship with Ky3, Inc. I’m finding I’m learning something new everyday and my supervisor is talking faster everyday, two things I’m working hard to retain in my brain.

A recent project I helped work on was a 30 second commercial promoting a story about Springfield CrimeStoppers and how local residents can help fight crime and maintain a safe community for their family. Many counties have adopted this hotline that encourages citizens to report crimes they’ve witnessed in exchange for cash rewards. The story is very appealing and truly does apply to everyone in the viewing area. The actually story itself is beside the point though.

My duty was to help create a 30 break to advertise the story set to air later in week. These types of ads are very common in any city so chances are you’ve seen this type of commercial before. My responsibilities included taking video and audio shot by one of the reporters, find the best shots with the best quotes, edit down audio and generate background music that wraps the story into one.

I wasn’t expecting the process to be so collaborative. For example, my supervisor and I could not have edited tape down had the reporter and camera man not provided extensive amounts and various types of angles and shots. It’s not the Promotions department to get those quotes or find the best light for an excellent shot, it’s our job to make the quotes and shots look awesome. The reporter, cameraman and Promotions department work hand in hand.

I have not located the actual video of this story but I do have the URL for the Facebook page describing the CrimeStoppers mission.

http://www.facebook.com/group.php?gid=107640635964007&v=wall&ref=nf

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A few tweeks to… Italian cruise ship mishap

The events that lead up and followed the tipping and partial destruction of the Costa Concordia cruise liner off the coast of the Tuscan island on January 15th, 2012 were horrific and quite possibly preventable. Reports of the boat’s captain attempting to bring the liner close to shore to allow locals a better view have surface as have rumors of a boat staffer attempting to communicate with family members on shore. Whether these allegations are true or a different alibi arises, one issue stands true: it was a tragic event.

What do events like these call for? Crisis communication, of course.

As this story has been covered by every major news (even Entertainment Tonight) outlet in the world, I have not been able to read up on every account. Yet from what I’ve gathered from TV broadcast and on-line reading I’ve produced two major tweeks that may benefit the Carnival Corp. representatives, their publicists and possibly the survivors of the accident.

Facts, facts, facts: Every boat has its own set of numbers such as length, weight, speed, number of rooms, number of life jackets, napkins in the dining hall at dinner, ect. Important numbers such as how fast the boat can travel and how many stories tall the boat is are vital digits the public deserve to know. An image of the capsized boat is not enough without the proper numbers and measurements to back up how the accident happened. Giving the public information such as how many feet under water the boat is under or how much rubble is left in the ocean would give the public more pieces of the puzzle to put together thus making them more informed.

Survival stories: Just this morning I saw a report on USA Today about the survivors of the cruise ship only having 19 more days to make property claims on personal items that were lost of destroyed in the ship’s tipping. Several interviews were aired with survivors telling how horror stories of that terrible days and they still suffer from the trauma. I think by giving the tragic accident a face (or faces) the general public will be more willing to listen to the story and relate. For instance, one interviewer spoke about how they knew a woman who was killed on the boat who was celebrating her honeymoon. The individual’s story could spark an entire series hosted by Dateline or 20/20 spotlighting the personal lives of those most affected by the boat.

Referring back to my first tweek, the following link will direct you to USA Today’s breakdown of the most recent financial setback the two cruise lines will see and how they plan on handling the situation.

http://www.usatoday.com/money/industries/travel/story/2012-01-16/Carnival-faces-millions-in-losses-over-cruise-ship-accident/52593482/1

Once again, our thoughts and prayers are with those who lost family members in this unbelievable tragedy.

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Intern Journal Entry #1

In between making comments and tweeks about entertainment news, I’ll be blogging about my experiences and daily activities at my internship(s). Right now I am an intern with KY3, Inc. in the Promotions Department where I assist the Senior Promotions Director is creating advertisements, commercials, PSAs, web content, break ins, ect. KY3 is a NBC affiliated news station and much of what I work with is promoting local Ozark/ Springfield area material.

Today I tagged along on my first KY3 video shoot to The Plaid Door which is a resale store owned and operated by the Springfield Junior League. Two anchors from ABC affiliated (we share a building) news station KSPR were being filmed in an ad promoting the Junior League’s annual Oscar watch night. The Oscar watch night is an upscale opportunity for viewers to get dolled up and celebrate like the stars watching this prestigious award show.

I can’t let out information about the shoot or its content but I can say that I learned a few things from the experience.

1. Let the talent try. My supervisor and te director of the shoot came prepared with a script that the anchors had seen and approved but as shooting rolled one the anchors would chime in ideas. These ideas were usually quirky and kind of goofy, allowing them to show off their personalities a little. And what do you know? They worked really well.

2. Work with the elements. This shoot was filmed inside a resale store so there were racks and racks of donated clothes positioning everywhere. One angle was need that required some height and a downward sloop. Using the top of a book-case, my supervisor was able to prop the camera up using his wallet to give the camera a downward slope.

3. Lots of options. One scene in particular was really funny and to ensure maximum funniness, it was shoot in about four different angles. Once from the female perspective and once from the male, for example. I think this’ll give the director a lot fo different frames to work with which is key for a 30 second commercial.

More to come on my experiences with my internship(s)!

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A few tweeks to… The 2012 Golden Globes

This past Sunday night, the Hollywood foreign Film Association hosted the 69th Annual Golden Globes Awards at the Beverly Hills Hilton in California. The prestigious red carpet was rolled out for stars of the big and small screen accompanied by a sprinkling of entertainment news reporters such as Giuliana Rancic and Carson Daly.

I’ve always been an admirer of award shows having a severely soft spot for judging gowns that costs as much as a year’s tuition and books at Missouri State, yet this year I paid attention to what the stars were wearing and also what they were saying.

I switched back and forth from E!’s and NBC’s coverage for the star-studded arrivals, Glam Cams and interview, watched the entire show and the post show progressions as well. The following are just A FEW items I would have considered before airing The Golden Globes:

Educate the Actor: When Ryan Seacrest spoke briefly with actress/presenter Reese Witherspoon he immediately complimented her on her dress. In Witherspoon’s reaction to Seacrest’s question of if her dress was red (it was, very much so) she responded by laughing about how she didn’t know what color red it was. As with all awards shows, the dress worn by the actress is sometimes more talked about than their work they’ve been nominated for.

   If I was Witherspoon’s publicist I would have fully prepared her for questioning about her chosen dress. The gown was stunning and the designer probably worked extremely hard to get his creation on such a big star like Witherspoon and deserved to have his masterpiece properly promoted. Perhaps a statement proclaiming the dress as “fire engine red” or “candy apple red” would have made a bolder statement to the audience thus making the designer more appealing.

Tag the Talent: During E!’s post Golden Globe coverage of the stars milling around the Hilton, waiting to attend various parties there were three commentators posted up in the lobby narrating the goings on. I could place one face (Ross the Intern) and recognized a second from her role on Are You There, Chelsea? but could not figure out the third girls identity. By not identifying themselves and possibly giving a little background or name tag, it left viewers wondering why they were watching these no names talk about celebrities. I could have appreciated their comments so much more had I simply known who they were!

They’re pros, let them talk! I was so pleasantly surprised at how tasteful Ricky Gervais was in his job hosting. Although he did not disappoint and did indeed let a few crude comments fly, but overall he wasn’t as horrible as the previews had made him out to be. What I was upset about was the allotted time each presenter was given to introduce their award.

I was very excited to see Jimmy Fallon present because I’ve watched him on SNL and Late Night for years and knew that he’d ham it up with co-presenter Adam Lavinge but their banter was cut much too short. It’s the interaction between the stars and the light-heartedness brought on my harmless joking that makes viewers truly relate to Hollywood.

Overall, I really enjoyed the 2012 Golden Globes, and believed every aspect with off without a hitch. From the viewpoint of my couch in small-town, Missouri I thought it was a great success. These are just a few tweeks I would have made and they come strictly from a Public Relations perspective.

http://www.youtube.com/watch?v=BvHXzP2SpLA  Here’s a little taste in case you missed it!

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