This is the link from E! Online to the video of Madonna’s press conference pre- Super Bowl. Cooler than a cucumber, this American music icon gracefully weaved her way through an array of probing questions about her up-coming performance at the Super Bowl this Sunday, February 5th.
Typical to any press conference, reports will try to manuever comments and remarks into getting more information out of the interviewees’ answer. Just like the headline read Madonna did let slip a few juicy tid bits about her newest single and what she will sing during the halftime show.
After watching the conference and contemplating what I would do if a super star like Madonna was my client during the her reign as Super Bowl queen, I came up with a few suggestions rather than tweaks to her public debut.
1. Zero Mention of New Material: If you watch the clip, you’ll hear Madonna break news of her dropping another single sometime next week but goes on to laugh about how it may be heard sooner rather than later. With the reputation like Madonna’s there’s no need to give viewers a teaser like that. From decades of unbelievable concerts, performances, music videos and movies Madonna has made a name for herself by simply performing. She is her own hype. Now if a lesser iconic star was performing, like One Republic or Selena Gomez, then I’d expect some pre-show buzz about their song selection because they haven’t been in the music scene for 20-something years.
2. Less is More: Granted Madonna had no control over what types of questions reporters would ask so there is no true way to censor questions yet she could have been more discreet about performance preparation. Stating the started rehearsal in December and have been practicing since after the holidays was fine but if she would have simply stated the her and her stage crew were working very hard for some time-and not put a specific time or date-then maybe there could be a bit more mystery to it.
Gotta keep ’em on their toes!