Currently I intern at the Ozarks’ NBC affiliated news station, KY3, in the Promotions Department. Three days a week for three hours I assist the Senior Promotions Director in prouding promos for news broadcasts, commercials for clients, KY3 i.d.s, ads for community sponsors and regular weekly airings. On Friday in particular I get to work on teasers for the 5 o’clock show which allows me to know what is being covered every Friday, which is typically a slow news time period. In order to beef up the cast we create teaser that preview what the broadcast will cover to entice viewers tuning into KY3 in the late afternoon.
The use of audio and visual play a key role is making sure viewers are receiving just enough information to make them tune in a watch the 5 o’clock broadcast. Much like weekday stories which draw a greater crowd, audio and video need to encourage those watching it is worth their while to continue watching.